Apple Brings AI To iPhones
(Cupertino, CA) -- Apple is bringing AI to its iPhone, Mac, and other products. Using "Apple Intelligence," the company said it wants to use the existing generative AI tools already on the market but make it personalized for Apple users. Speaking at the annual Worldwide Developers Conference on Monday, CEO Tim Cook said Apple's priority is to make it "intuitive and easy to use" while also being "grounded in your personal context." That includes individuals' personal routines, relationships, and communications.